New Products


NEW YORK, October 14, 2020 — G FUEL, The Official Energy Drink of Esports®, in partnership with FaZe Clan, the world’s most prominent and influential gaming organization, announced today it will launch a new “FaZe X” flavor on October 21st. The new flavor is a celebration of FaZe Clan’s 10-year anniversary and comes on the heels of stage one of G FUEL and FaZe Clan’s #FaZe5 Recruitment Challenge.

G FUEL FaZe X has a mysterious icy flavor that you just have to try to get the full, energizing experience. The new flavor is sugar-free and loaded with antioxidants from 18 different fruit extracts. A serving of G FUEL FaZe X has only 15 calories and contains 140 mg of caffeine and proprietary energy and focus-enhancing complexes.

“The past eight years of our partnership with FaZe Clan, and riding with them on their journey from being a YouTube sniping team to now a worldwide gaming powerhouse, have been nothing short of amazing,” said G FUEL Founder and CEO, Cliff Morgan. “We are proud to continue to expand our eight-year partnership and release our eighth co-developed flavor together. Our fans are in for a real surprise with FaZe X.”v

G FUEL FaZe X joins seven other delicious flavors in FaZe Clan’s G FUEL flavor roster, which includes the heavy hitters Battle Juice, FaZeberry, Ragin’ Gummy Fish, Sour Blue Chug Rug, Sour FaZeberry, Strawberry Shortcake, and Tropical Rain.

“We continue to reinvent the partnership game with our title sponsor G FUEL with the official release of the FaZe X flavor created to celebrate ten years of FaZe Clan. The FaZe X flavor is dropping in the midst of our FaZe 5 recruitment challenge, which drew over 200,000 applicants. The top five winners will not only become FaZe Clan members, but they’ll also take home a $20K cash prize and a sponsorship agreement provided by G FUEL. This is an incredibly exciting time for both brands,” said FaZe Clan CRO Jeff Pabst.

In honor of the new flavor and FaZe Clan’s 10-year anniversary, G FUEL and FaZe Clan are also launching a huge FaZe X giveaway on October 22nd. Prizes will include a one year-supply of G FUEL, exclusive FaZe Clan merch, and a whole lot more. Be sure to follow and stay tuned to @GFuelEnergy and @FaZeClan on social media for more information.

G FUEL FaZe X is available for sale in 40-serving tubs on

About G FUEL
As The Official Energy Drink of Esports®, G FUEL provides gamers with a healthier, more performance-driven alternative to standard energy drink products. With an ever-expanding, sugar-free product lineup that includes a powdered energy formula, ready-to-drink cans, a hydration formula, and edible energy crystals, G FUEL has firmly established itself as the market leader in the gamer energy drink industry.

With over 210,000 5-star Shopper Approved Ratings, a shipping network that spans over 125 countries, a newly-forged nationwide retail campaign, and a global social media footprint of over 625 million followers, G FUEL maintains the industry’s largest and most passionate community of fans, customers, content creators, and partners. Content creators and partners who include the likes of FaZe Clan, NoisyButters, NICKMERCS, Luminosity Gaming, PewDiePie, David Dobrik, Summit1G, xQc, KSI, Roman Atwood, Activision, SEGA of America, CAPCOM®, Bethesda Game Studios, HYPEMAKER, DXRacer, Scuf Gaming, SteelSeries, and Digital Storm.

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